In the words of John Maxwell “Everything rises and falls on leadership, and leadership rises and falls on effective communication”. It suffices to say that “EVERYTHING rises and falls on Communication”.
Communication is a major driver in all human relations which determines positive and negative outcomes in its various forms of expression and application. Studies show that active humans averagely spend 70% to 80% of their waking hours in some form of communication – writing, reading, speaking and/or listening.
A common erroneous allusion is that effective communication is all about eloquence. However, whether engaged too much, too little or not at all, communication plays a significant role in determining the success or failure of friendships, relationships, teams, partnerships, leadership, organisations, societies and nations. Hence it is crucial to frequently and progressively evaluate one’s communication prowess.